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By creating a strong, attention-grabbing strategic marketing campaign with graphic elements, stylised typography, quirky icons and a vibrant fluorescent, colour palette. The work is unplugged, unreleased, undressed, but it’s the very best of the best in Australian playwriting. With no photographs to sell the festival, the challenge for Boccalatte was to create a fun and unique way of talking to the audience. The theme of ‘Choice Cuts’ highlighted the first-class, hand-picked talent on display and at the same time sold spirit of the festival as playful, diverse and passionate.
Having created the visual concept and written the script, Boccalatte turned to the multimedia genius of Doug Bayne and Trudy Cooper to realise this animated short.
Boccalatte was invited to rebrand the Seymour Centre in 2009, placing the University of Sydney’s performing art centre back on the map.
What better way to convey the idea of storytelling than through the traditional form—a paperback.
A stylistically inventive and surreal romp inside the fun, dynamic and progressive the world of Sydney Film Festival.