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Following our quirky and engaging 2011 campaign, British Council Australia engaged us to create a campaign promoting their ‘Realise Your Dream’ awards for 2012.
Using the program's 10th anniversary theme of “2012: Ten Years of Talent” as inspiration for the creative concept, Boccalatte produced and directed an idiosyncratic animated TVC, based around the number 10.
The new short utilises ten animated characters, including Brit-culture icons Vivienne Westwood, Noel Fielding, Stephen Fry and Damien Hirst’s cow, to give an audience of emerging creative practitioners ten reasons they should enter the awards, to win $10,000, in the program’s 10th anniversary year.