And such was the theme for Sydney Design 2010. What better way to convey the idea of storytelling than through the traditional form—a paperback. We commissioned writing and produced a book with essays and images, that the Powerhouse Museum kindly gave away for free. You will find them on many books shelves in Sydney homes, we guarantee it.
With no photographs to sell the festival, our challenge was to create a fun and unique way of talking to the audience
A colleague of ours recently told us that we were the designer’s designer. We’re not sure what he meant, but we were flattered.
Every design has a story, in case you were wondering. Or we believe it should. So as part of a design process, conversations take place between the designer and the audience—connecting ideas, desire and needs.
With an increase of 40% new attendances in the last two years, the results speak for themselves