Following up our success of the 2009 campaign, we expanded with the cheeky ‘Unleashed’, celebrating SFF was for everyone in a playful way.
Winter is a very busy time on the cultural map in Sydney, with Vivid Festival, Creative Sydney, Sydney Writer's Festival and Sydney Biennale that year competing for media exposure. We needed to do something different and cut-through... following on from the pug form 2009, we used the dogs to personify the film goers, with strong relationships to classic films. Guess which famous actress the Afghan hound is based on? Can you pick the film with the Staffie on the rocking chair is from. Probably not, but we love playing with layers and ideas...
The the results speak for themselves.... in the last two years Boccalatte have helped in strategic thinking and design which has resulted in making SFF more accessible to more people than ever before. With an increase of 40% new attendances in the last two years we are all happy campers !
We loved collaborating with the peeps at Photoplay and love working with fashion photographer Helen White...
The Sydney Film Festival began in 1954, making it one of the longest running events of its kind in the world.
The 2009 Sydney Film Festival generated an attendance of almost 120,000 ticket-buyers. The 2009 campaign was hugely successful with attendances increasing by 43%
A stylistically inventive and surreal romp inside the fun, dynamic and progressive the world of Sydney Film Festival.
Sneak a peek behind the scenes of the creation of our integrated marketing and advertising campaign we have just completed.