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Sydney's winter was colder than usual but the Sydney Film Festival recorded a heartwarming rise in ticket sales.
Box office takings jumped 5 per cent to $1.2 million from last year, despite one less day in the festival schedule and reduced daytime screenings because of construction adjoining the main venue, the State Theatre. Ticket revenue was 10 per cent above the target. Impressively, nearly half the sessions were at least 95 per cent full, including 72 sell-out sessions - up on 2010's 63 sell-outs.
The campaign explored the idea of 'the ingredients for a good festival', with each 'ingredient' represented by an actor clad in a stylised costume. The result is an irreverent, stylistically inventive and surreal romp inside the fun, dynamic and progressive the world of Sydney Film Festival.
We started by thinking about the number of films and the diverse range of stories that are told throughout the film festival. Films move, inspire, horrify, sadden, shock, amuse, delight, madden and thrill us. We can all relate, in some way, to the stories, aspirations, emotions and events that occur in film.
The client has been thrilled with the output, claiming it to be one of the great campaigns in the Sydney Film Festival's 58-year history.
'A triumph!' Claimed Leigh Small Festival CEO
The Sydney Film Festival began in 1954, making it one of the longest running events of its kind in the world.
The 2009 Sydney Film Festival generated an attendance of almost 120,000 ticket-buyers. The 2009 campaign was hugely successful with attendances increasing by 43%
With an increase of 40% new attendances in the last two years, the results speak for themselves
Sneak a peek behind the scenes of the creation of our integrated marketing and advertising campaign we have just completed.