How do you transform a venue into an international cultural institution?

Carriageworks has a vision to be recognised as a multi-arts urban cultural precinct that engages and inspires Sydney’s culturally diverse communities. We were asked to design and deliver its new visual identity and create a change of perception in the minds of the growing international cultural audience.

We worked closely with Carriageworks’ Director Lisa Havilah to develop a bold and simple visual identity and digital presence that complimented the vast interior of the physical space.

The website is an audacious, expansive tour through the innovative new Carriageworks 2012 program.

All image courtesy of Carriageworks

Photographer Susannah Wimberley