Cloth Fabric

2010

How do you make a small independent fabric company bigger?

The Cloth identity was designed by Boccalatte over fifteen years ago. Since then, the small fabric design shop has grown and now makes and sells products for the home, all made by hand.

Boccalatte worked closely with the small team at Cloth to plan out a manageable, staged approach to their online communications strategy. First steps involved designing and developing a simple but scaleable website and then a slow introduction of online activities from blog to e-news and more recently an online store.

The team at Clothfabric have embraced the online environment, creating beautiful newsletters and engaging their clients with intelligent and fun blog content and driving clients back to the original concept.

See the virtual shop front at  clothfabric.com.au

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