How do you give a hotel with a potent past a facelift?
The East Village Hotel has a colourful history that has included being a favourite haunt for Sydney underworld crime legends Tilly Devine and the Razor Gangs. Now the beautiful iconic building boasts three levels of bars, a fantastic food menu, and possibly one of the best rooftop terraces in Sydney.
Our brief was to create a new brand identity for the venue and establish a sustainable position within this busy marketplace. Using archival and copyright free images from the 40s and 50s the East Village identity captures the spirit and the heritage of the hotel. We designed an iconic shield for the hotel that incorporated a sense of heraldry, establishment and a focus on food.