How do you encourage audiences to watch dance on film?
ReelDance is a collision of art, dance and film. Full of imagery including Madonna, Paris Is Burning and Eve Sussman, ReelDance was an international ‘dance on screen’ festival. Our brief was to capture the spirit of this unique festival and deliver a compelling, image-driven campaign to existing audiences, while captivating new consumers. We created a sexy, provocative and beautiful campaign and a visual identity capturing the emotion and contemporary positioning of this festival.