How do you breath life into a 1970’s icon?

The Seymour Centre has a diverse audience and a varied program of performances and events all year round. In 2009 we re-branded the Seymour with the aim of putting the University of Sydney’s performing arts centre back on the map.

Our brief was to establish a flexible and confident visual identity that captured the essence of the Seymour Centre and its offerings. The new identity embraced the 1970s brutalist architecture of the building and complimented this with a strong logo that would hold its own in the physical space and help it to stand out from other nearby arts venues.

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Seymour Centre
Seymour Centre
Seymour Centre
Seymour Centre
Seymour Centre
Seymour Centre
Boccalatte grabbed the opportunity to re-brand the Seymour Centre with incredible enthusiasm, matched in equal measure by their high level design skills. The results were inspiring, exceeding the brief beyond our expectations.
Tim Jones, Artistic Director
Seymour Centre
Seymour Centre
Seymour Centre
Seymour Centre
Seymour Centre

How do you breath life into a 1970’s icon?

The Seymour Centre has a diverse audience and a varied program of performances and events all year round. In 2009 we re-branded the Seymour with the aim of putting the University of Sydney’s performing arts centre back on the map.

Our brief was to establish a flexible and confident visual identity that captured the essence of the Seymour Centre and its offerings. The new identity embraced the 1970s brutalist architecture of the building and complimented this with a strong logo that would hold its own in the physical space and help it to stand out from other nearby arts venues.