How do you increase bums-on-seats in Australia’ oldest festival by 40% in four years?

Make it bright, fun and inclusive.

For the past four years we have had a highly successful relationship with SFF, creating integrated and visually engaging campaigns that encompass strategy, creative direction, art direction, photography and design.

Through the development of concepts that resonate with a diverse audience of film lovers, we have helped shift perceptions and attract a new generation of audiences towards the SFF brand. The Festival has achieved an overall audience increase of over 40% throughout the past four years‚ with more sell-out screenings in 2012 than ever before!

All photography Helen White

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Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
The campaign for the 2011 Sydney Film Festival was pitch perfect.
Leigh Small, CEO
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival
Sydney Film Festival

How do you increase bums-on-seats in Australia’ oldest festival by 40% in four years?

Make it bright, fun and inclusive.

For the past four years we have had a highly successful relationship with SFF, creating integrated and visually engaging campaigns that encompass strategy, creative direction, art direction, photography and design.

Through the development of concepts that resonate with a diverse audience of film lovers, we have helped shift perceptions and attract a new generation of audiences towards the SFF brand. The Festival has achieved an overall audience increase of over 40% throughout the past four years‚ with more sell-out screenings in 2012 than ever before!

All photography Helen White