How do you increase bums-on-seats in Australia’ oldest festival by 40% in four years?

Make it bright, fun and inclusive.

For the past four years we have had a highly successful relationship with SFF, creating integrated and visually engaging campaigns that encompass strategy, creative direction, art direction, photography and design.

Through the development of concepts that resonate with a diverse audience of film lovers, we have helped shift perceptions and attract a new generation of audiences towards the SFF brand. The Festival has achieved an overall audience increase of over 40% throughout the past four years‚ with more sell-out screenings in 2012 than ever before!

All photography Helen White