How do you encourage people to feel good about themselves?
Zecca Cosmedical offer the most technologically advanced and innovative non-surgical cosmetic treatments. Located within an architecturally restored heritage building in Alexandria, Sydney, Zecca combine artistry and science to help people feel good about themselves by creating a natural aesthetic.
Through our research we found that the Zecca brand connected predominantly with women of a diverse age range, depending on the treatment. Educated about treatments and the options available, these women are savvy, sophisticated and successful and look for brands that are aligned with their lifestyle choices.
Our brief was to reposition the brand and create an elegant timeless brand identity and website that inspired trust, a prerequisite for consumers when they choose a cosmedical company.