Insights

Imitation might be the sincerest form of flattery. But does it work?

Future proofing an organisation requires clarity of purpose. Companies that enjoy enduring success have fixed core values and purpose, while their business strategies continually adapt to the changing world.

The most successful public exhibitions and festivals work when the brand or campaign is strong and accessible but layered for the needs of the different audiences.

I recently listened to a Radio Lab podcast on the way we perceive colours. It featured the feisty mantis shrimp, which is blessed with the most complex visual system of all species on the planet.

For organisations to remain relevant and thrive in our changing world, they first need to understand who they are why they exist.