In an increasingly commercially focused funding environment Arts NSW are committed to finding ways of enabling artistic endeavour from new, small scale experimental work to major cultural institutions established arts and cultural organisations.
Conversely, we found that Arts NSW were increasingly seen as merely a conduit to funding, "Arts ATM" and did not wish to risk their position as policy-makers and strategic investors in the success and future of arts and culture in NSW. In short, Arts NSW were in need of a clearly positioned offering and a new way of articulating who they are and what they do.
Boccalatte began with executive interviews and staff workshop, simultaneously conducting an anonymous staff survey to gain an understanding of the perceptions, strengths and weaknesses of the Arts NSW offering.
We reached out to key stakeholders and leaders in the arts and culture community to gain external perspective on the Arts NSW brand and developed an analysis of the competitive environment.
